outbrain.com

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Free website and domain report on outbrain.com

Last Updated: 6th February, 2023 Update Now
Overview

Snoop Summary for outbrain.com

This is a free and comprehensive report about outbrain.com. The domain outbrain.com is currently hosted on a server located in United States with the IP address 192.82.210.254, where the local currency is USD and English is the local language. Our records indicate that outbrain.com is privately registered by OUTBRAIN INC.. Outbrain.com is expected to earn an estimated $60,710 USD per day from advertising revenue. The sale of outbrain.com would possibly be worth $44,318,562 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Outbrain.com is unbelievably popular with an estimated 6,520,373 daily unique visitors. This report was last updated 6th February, 2023.

About outbrain.com

Site Preview: outbrain.com outbrain.com
Title: Outbrain - Recommendation Platform Powered by Native Ads
Description: Outbrain is the technology company powering the discovery feeds on your favorite media.
Keywords and Tags: affiliate programs, best affiliate programs 2019, content syndication, internet services, native ads, native advertising, outbrain, programmatic, remarketing vs retargeting, what is native advertising, widgets outbrain
Related Terms: native recommendation ads, powering u, recommendation
Fav Icon:
Age: Over 19 years old
Domain Created: 9th August, 2004
Domain Updated: 10th December, 2021
Domain Expires: 9th August, 2023
Review

Snoop Score

5/5 (Perfect!)

Valuation

$44,318,562 USD
Note: All valuation figures are estimates.

Popularity

Worldwide Sensation
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 410
Alexa Reach:
SEMrush Rank (US): 56,778
SEMrush Authority Score: 70
Moz Domain Authority: 85
Moz Page Authority: 61

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 27,198 954
Traffic: 36,302 8,512
Cost: $348,945 USD $57,245 USD
Traffic

Visitors

Daily Visitors: 6,520,373
Monthly Visitors: 198,459,614
Yearly Visitors: 2,379,936,145
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $60,710 USD
Monthly Revenue: $1,847,832 USD
Yearly Revenue: $22,159,276 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 3,843,159
Referring Domains: 38,616
Referring IPs: 21,249
Outbrain.com has 3,843,159 backlinks according to SEMrush. 94% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve outbrain.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
95% of outbrain.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://allresultnet.com/privacy-policy/
Target: https://www.outbrain.com/legal/privacy#privacy-policy

2
Source: https://www.ebay.de/gdpr?vendorlist=true
Target: https://www.outbrain.com/legal/privacy#privacy-policy

3
Source: https://www.netpoint-media.de/technik/datenschutz
Target: https://www.outbrain.com/legal/amplify-terms#privacy-policy

4
Source: https://zhhou16.com/?99ervmrhbrpdf.html
Target: https://www.outbrain.com/what-is/default/en

5
Source: https://zhhou16.com/?ea92bsn6fe5rv.html
Target: https://www.outbrain.com/what-is/default/en

Top Ranking Keywords (US)

1
Keyword: outbrain
Ranked Page: https://www.outbrain.com/

2
Keyword: native advertising
Ranked Page: https://www.outbrain.com/native-advertising/

3
Keyword: native ads
Ranked Page: https://www.outbrain.com/native-advertising/

4
Keyword: affiliate programs
Ranked Page: https://www.outbrain.com/blog/7-top-affiliate-programs-for-2019/

5
Keyword: content syndication
Ranked Page: https://www.outbrain.com/help/advertisers/content-syndication/

Domain Analysis

Value Length
Domain: outbrain.com 12
Domain Name: outbrain 8
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 2.07 seconds
Load Time Comparison: Faster than 33% of sites

PageSpeed Insights

Avg. (All Categories) 75
Performance 87
Accessibility 86
Best Practices 67
SEO 92
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.outbrain.com/
Updated: 28th August, 2021

1.90 seconds
First Contentful Paint (FCP)
72%
19%
9%

0.00 seconds
First Input Delay (FID)
95%
3%
2%

Simulate loading on desktop
87

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for outbrain.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Speed Index — 1.3 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 1.9 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.042
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 50 ms
Users could experience a delay when interacting with the page.
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XHR
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Preflight
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XHR
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XHR
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2996.2420000229
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text/html
Script
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h2
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application/x-javascript
Script
https://bat.bing.com/bat.js
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application/javascript
Script
https://static.ads-twitter.com/uwt.js
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application/javascript
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h2
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application/javascript
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h2
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application/x-javascript
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h2
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h2
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XHR
https://t.influ2.com/p/vt/?a=&clid=47395a16-e4c2-4bd2-bc16-cd31efd5da4a&caid=&cb=1630172094905&s=&dt=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&ref=https%3A%2F%2Fwww.outbrain.com%2F&d=0&da=0
h2
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Image
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h2
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application/json
XHR
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h2
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application/javascript
Script
https://vars.hotjar.com/box-25a418976ea02a6f393fbbe77cec94bb.html
h2
4177.9600000009
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text/html
Document
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h2
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image/gif
Image
https://in.hotjar.com/api/v2/client/sites/17612/visit-data?sv=7
h2
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XHR
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
564.47
7.325
576.945
6.349
584.124
5.115
626.651
22.459
651.301
16.595
684.773
7.396
744.745
48.869
797.287
6.729
804.03
5.865
809.91
12.5
822.424
6.606
829.048
6.591
838.315
12.054
850.61
43.648
894.318
5.886
913.623
14.521
953.606
52.965
1021.167
8.477
1029.66
9.256
1038.93
5.266
1049.182
25.622
1074.815
5.77
1085.235
24.769
1123.714
6.234
1134.178
7.156
1149.734
14.489
1168.109
14.356
1187.827
5.183
1196.619
31.333
1304.97
10.985
1424.162
11.736
1450.365
5.461
1602.322
6.72
2992.413
9.605
3992.012
10.085
4002.316
7.661
4009.997
15.733
4028.663
8.092
4046.198
14.398
4060.838
13.213
4077.587
5.31
4083.774
38.324
4153.398
25.145
4180.257
5.878
4186.966
16.633
4204.727
28.359
4233.377
6.34
4248.251
12.292
4731.998
5.142
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Outbrain.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 5 KiB
Images can slow down the page's load time. Outbrain.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.outbrain.com/images/pages/home/smartfeed-logo.webp
5658
4859
Defer offscreen images — Potential savings of 6 KiB
Time to Interactive can be slowed down by resources on the page. Outbrain.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.outbrain.com/images/pages/home/smartfeed-logo.webp
5658
5658
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Outbrain.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 4 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Outbrain.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.evgnet.com/beacon/outbrain/prod/scripts/evergage.min.js
40360
4452
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Outbrain.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 8 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.outbrain.com/images/pages/home/video-hero-play-mobile.png
13186
8506
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 390 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.outbrain.com/
388.743
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Outbrain.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 18 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/810343928991466?v=2.9.45&r=stable
11852
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
6156
https://connect.facebook.net/en_US/fbevents.js
45
https://cdn.evgnet.com/beacon/outbrain/prod/scripts/evergage.min.js
44
Preload Largest Contentful Paint image — Potential savings of 30 ms
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.outbrain.com/images/pages/home/video-hero-bg.webp
30

Diagnostics

Avoids enormous network payloads — Total size was 1,720 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.outbrain.com/assets/hero/home/phone-screen-long-screenshot.webp
501183
https://use.typekit.net/af/09d302/00000000000000007735a14e/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n7&v=3
108331
https://use.typekit.net/af/61b4ba/00000000000000007735a167/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n6&v=3
107903
https://use.typekit.net/af/1416a9/00000000000000007735a15a/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n3&v=3
104111
https://use.typekit.net/af/5e6988/00000000000000007735a163/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n4&v=3
103479
https://connect.facebook.net/signals/config/810343928991466?v=2.9.45&r=stable
90596
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
86865
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
82063
https://www.outbrain.com/script.js?version=d8bfe7827d4e
78739
https://script.hotjar.com/modules.189ddfe225c89657c20d.js
60201
Avoids an excessive DOM size — 427 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
427
Maximum DOM Depth
12
Maximum Child Elements
30
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Outbrain.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
173.741
159.236
8.687
Unattributable
134.795
3.029
0.179
https://www.outbrain.com/
104.326
2.526
1.12
https://www.outbrain.com/script.js?version=d8bfe7827d4e
75.22
44.325
4.439
https://www.clarity.ms/cus/s/0.6.22/clarity.js
58.608
51.445
1.116
Minimizes main-thread work — 0.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
527.263
Other
196.486
Script Parsing & Compilation
68.056
Style & Layout
67.49
Rendering
31.088
Parse HTML & CSS
13.755
Garbage Collection
10.152
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 101 requests • 1,720 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
101
1761290
Script
35
696918
Image
24
569664
Font
5
428629
Other
31
31426
Document
3
19670
Stylesheet
3
14983
Media
0
0
Third-party
75
1070300
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
425258
0
134664
0
119113
0
110346
0
67052
0
64676
0
41237
0
24459
0
13255
0
11206
0
9454
0
4670
0
3752
0
3450
0
1729
0
1370
0
1180
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.019742850363273
0.012585790130571
0.0093950264354968
1.2340425531915E-5
1.2340425531915E-5
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
1887
53
Avoid non-composited animations — 4 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.3 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 1.9 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 1.3 s
The time taken for the primary content of the page to be rendered.

Opportunities

Reduce unused JavaScript — Potential savings of 280 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/810343928991466?v=2.9.45&r=stable
90596
71343
https://www.outbrain.com/script.js?version=d8bfe7827d4e
78739
53116
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
86865
47061
https://script.hotjar.com/modules.189ddfe225c89657c20d.js
60201
40318
https://www.google-analytics.com/gtm/js?id=GTM-P2SRDVV&t=gtm9&cid=944381243.1630172092
44139
27122
https://www.googletagmanager.com/gtag/js?id=G-NTFSE0FZ9Y&l=dataLayer&cx=c
52601
25903
https://cdn.evgnet.com/beacon/outbrain/prod/scripts/evergage.min.js
40360
21619
Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Outbrain.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://outbrain.com/
190
http://www.outbrain.com/
190
https://www.outbrain.com/
0

Diagnostics

Serve static assets with an efficient cache policy — 21 resources found
Outbrain.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.influ2.com/tracker?clid=47395a16-e4c2-4bd2-bc16-cd31efd5da4a
0
2609
https://t.influ2.com/p/vt/?a=&clid=47395a16-e4c2-4bd2-bc16-cd31efd5da4a&caid=&cb=1630172094905&s=&dt=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&ref=https%3A%2F%2Fwww.outbrain.com%2F&d=0&da=0
0
913
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location
0
504
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=4702abd5-72c7-4bc8-bd6a-3e9b8cfd4305&_expected_cookie=224b2268cf1b66e7d92f0f1bd8f57512
0
499
https://tr.outbrain.com/cachedClickId?marketerId=004e6e2a8dddb574d007a0de6dfc517063,00c8f9e47f3276f93622bf0fc68f3902e8000e82d9fd79b774dfc2addc8ab340a83b
0
239
https://usage.trackjs.com/usage.gif?token=eda72c8282ab4e99b9e4f4ad95ac9219&correlationId=8f15e0f9-1e71-4aaf-b7ca-02e66f0e6734&application=www-outbrain-com&x=7b95c207-5d3f-4a48-a2ee-680c7cf61d9b&
0
229
https://survey.survicate.com/workspaces/d4cced045f6fc99623c608f55eb5a97e/web_surveys.js
30000
1370
https://scripts.kissmetrics.com/789c08a013da3c28146d21b31603af344e16f6ef.2.js
60000
12934
https://static.hotjar.com/c/hotjar-17612.js?sv=7
60000
2469
https://cdn.evgnet.com/beacon/outbrain/prod/scripts/evergage.min.js
120000
40360
https://connect.facebook.net/signals/config/810343928991466?v=2.9.45&r=stable
1200000
90596
https://connect.facebook.net/en_US/fbevents.js
1200000
27414
https://amplify.outbrain.com/cp/obtp.js
1200000
3512
https://www.google-analytics.com/analytics.js
7200000
20399
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
14400000
7309
https://snap.licdn.com/li.lms-analytics/insight.min.js
48991000
2350
https://www.clarity.ms/cus/s/0.6.22/clarity.js
86400000
22831
https://d2zah9y47r7bi2.cloudfront.net/releases/current/tracker.js
604800000
9225
https://p.typekit.net/p.css?s=1&k=wie7ypn&ht=tk&f=24539.24543.24547.24549&a=2460377&app=typekit&e=css
604800000
317
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
691200000
86865
https://i.kissmetrics.com/i.js
2592000000
321
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
86

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of outbrain.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Outbrain.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that outbrain.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Modernizr
3.6.0
GreenSock JS
2.1.3
core-js
core-js-pure@3.0.0; core-js-global@3.1.3
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://outbrain.com/
Allowed
http://www.outbrain.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 1 vulnerability detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
High

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: the server responded with a status of 403 (Forbidden)
Failed to load resource: the server responded with a status of 404 (Not Found)
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for outbrain.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of outbrain.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of outbrain.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of outbrain.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 70
Performance 42
Accessibility 86
Best Practices 80
SEO 93
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.outbrain.com/
Updated: 28th August, 2021

2.51 seconds
First Contentful Paint (FCP)
53%
31%
16%

0.06 seconds
First Input Delay (FID)
85%
11%
4%

Simulate loading on mobile
42

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for outbrain.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Outbrain.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Outbrain.com should consider serving more appropriate-sized images.
Defer offscreen images — Potential savings of 6 KiB
Time to Interactive can be slowed down by resources on the page. Outbrain.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.outbrain.com/images/pages/home/smartfeed-logo.webp
5658
5658
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Outbrain.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Outbrain.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 10 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Outbrain.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.outbrain.com/style.css?version=d8bfe7827d4e
13549
10474
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 8 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.outbrain.com/images/pages/home/video-hero-play-mobile.png
13186
8506
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Outbrain.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 6 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
6156

Diagnostics

Avoids enormous network payloads — Total size was 968 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://use.typekit.net/af/09d302/00000000000000007735a14e/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n7&v=3
108331
https://use.typekit.net/af/61b4ba/00000000000000007735a167/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n6&v=3
107903
https://use.typekit.net/af/1416a9/00000000000000007735a15a/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n3&v=3
104111
https://use.typekit.net/af/5e6988/00000000000000007735a163/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n4&v=3
103479
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
86865
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
82077
https://www.outbrain.com/script.js?version=d8bfe7827d4e
78739
https://www.googletagmanager.com/gtag/js?id=G-NTFSE0FZ9Y&l=dataLayer&cx=c
52601
https://www.google-analytics.com/gtm/js?id=GTM-P2SRDVV&t=gtm9&cid=1244624610.1630172112
44138
https://www.clarity.ms/eus2-b/s/0.6.22/clarity.js
22831
Avoids an excessive DOM size — 416 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
416
Maximum DOM Depth
12
Maximum Child Elements
22
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Outbrain.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 77 requests • 968 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
77
990978
Script
23
456800
Font
5
428629
Image
17
43206
Other
28
29900
Document
1
17460
Stylesheet
3
14983
Media
0
0
Third-party
53
823410
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0020477294921875
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 15 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
7206
274
https://www.clarity.ms/eus2-b/s/0.6.22/clarity.js
9513
181
https://www.outbrain.com/
1994
139
https://www.google-analytics.com/analytics.js
9310
131
https://www.googletagmanager.com/gtag/js?id=G-NTFSE0FZ9Y&l=dataLayer&cx=c
10480
131
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
4274
113
https://www.outbrain.com/script.js?version=d8bfe7827d4e
3750
95
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
4387
92
https://scripts.kissmetrics.com/789c08a013da3c28146d21b31603af344e16f6ef.2.js
9441
72
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
7145
61
https://www.google-analytics.com/gtm/js?id=GTM-P2SRDVV&t=gtm9&cid=1244624610.1630172112
11378
61
https://www.outbrain.com/
1936
58
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
5259
56
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
7522
55
https://www.clarity.ms/eus2-b/s/0.6.22/clarity.js
9721
51
Avoid non-composited animations — 4 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://outbrain.com/
http/1.1
0
56.614000000991
159
0
301
http://www.outbrain.com/
http/1.1
57.468999992125
126.95399997756
218
0
301
https://www.outbrain.com/
http/1.1
127.62000004295
1121.7829999514
17460
58317
200
text/html
Document
https://www.outbrain.com/style.css?version=d8bfe7827d4e
http/1.1
1140.9830000484
1324.4639999466
13549
95827
200
text/css
Stylesheet
https://www.outbrain.com/script.js?version=d8bfe7827d4e
http/1.1
1141.1920000101
1369.4789999863
78739
235580
200
application/javascript
Script
https://use.typekit.net/wie7ypn.css
h2
1141.6070000269
1165.381000028
1117
3232
200
text/css
Stylesheet
https://www.outbrain.com/fonts/icomoon/icomoon.woff2
http/1.1
1143.2159999385
1312.5379999401
4805
4496
200
font/woff2
Font
https://www.outbrain.com/images/pages/home/video-hero-play-mobile.png
http/1.1
1150.0549999764
1343.842000002
13525
13186
200
image/png
Image
https://www.outbrain.com/images/pages/home/video-hero-play.webp
http/1.1
1150.3070000326
1740.5580000486
12062
11722
200
image/webp
Image
https://www.outbrain.com/images/pages/home/smartfeed-logo.webp
http/1.1
1150.554999942
1338.8369999593
5996
5658
200
image/webp
Image
https://www.outbrain.com/modernizr-custom.min.js?version=d8bfe7827d4e
http/1.1
1150.6979999831
1845.4009999987
1834
3042
200
application/javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
h2
1151.1340000434
1206.4809999429
82077
312114
200
application/javascript
Script
https://p.typekit.net/p.css?s=1&k=wie7ypn&ht=tk&f=24539.24543.24547.24549&a=2460377&app=typekit&e=css
h2
1169.3649999797
1210.030999966
317
5
200
text/css
Stylesheet
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
h2
1278.566999943
1299.5970000047
7309
18980
200
application/javascript
Script
https://cdn.cookielaw.org/consent/aa0c1c56-98fd-43ad-a88c-e158ec6af71c/aa0c1c56-98fd-43ad-a88c-e158ec6af71c.json
h2
1314.0079999575
1336.7579999613
2419
3396
200
application/x-javascript
XHR
https://use.typekit.net/af/5e6988/00000000000000007735a163/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n4&v=3
h2
1339.8959999904
1444.9050000403
103479
103160
200
application/font-woff2
Font
https://www.outbrain.com/images/pages/home/video-hero-bg-mobile.webp
http/1.1
1341.1029999843
1474.3340000277
3298
2960
200
image/webp
Image
https://use.typekit.net/af/09d302/00000000000000007735a14e/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n7&v=3
h2
1341.6089999955
1465.7580000348
108331
108012
200
application/font-woff2
Font
https://use.typekit.net/af/61b4ba/00000000000000007735a167/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n6&v=3
h2
1343.6419999925
1454.7940000193
107903
107584
200
application/font-woff2
Font
https://use.typekit.net/af/1416a9/00000000000000007735a15a/30/l?primer=f592e0a4b9356877842506ce344308576437e4f677d7c9b78ca2162e6cad991a&fvd=n3&v=3
h2
1350.0269999495
1464.1729999566
104111
103792
200
application/font-woff2
Font
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location
h2
1406.96199995
1437.4059999827
521
185
200
text/javascript
Script
https://www.outbrain.com/assets/cursors/arrow.svg
http/1.1
1471.5439999709
1636.8159999838
860
1013
200
image/svg+xml
Image
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
h2
1533.8240000419
1563.6269999668
86865
385853
200
application/javascript
Script
https://www.outbrain.com/service/country
http/1.1
1538.1180000259
2503.6710000131
442
52
200
application/json
XHR
https://cdn.cookielaw.org/consent/aa0c1c56-98fd-43ad-a88c-e158ec6af71c/5f6fdcd8-0b2a-4358-9dc0-b1b8ad1be37d/en.json
h2
1594.7490000399
1624.0899999393
13249
55455
200
application/x-javascript
Fetch
https://www.googletagmanager.com/gtag/js?id=G-NTFSE0FZ9Y&l=dataLayer&cx=c
h2
1657.2239999659
1696.3629999664
52601
132024
200
application/javascript
Script
https://www.googleadservices.com/pagead/conversion_async.js
h2
1658.545000013
1667.0119999908
14832
36953
200
text/javascript
Script
https://www.google-analytics.com/analytics.js
h2
1661.6530000465
1667.9960000329
20399
49529
200
text/javascript
Script
https://amplify.outbrain.com/cp/obtp.js
http/1.1
1667.7429999691
2044.2739999853
3512
7596
200
application/x-javascript
Script
https://snap.licdn.com/li.lms-analytics/insight.min.js
http/1.1
1672.974999994
1973.0989999371
2350
4684
200
application/x-javascript
Script
https://d2zah9y47r7bi2.cloudfront.net/releases/current/tracker.js
http/1.1
1674.3649999844
1814.0930000227
9217
26902
200
application/javascript
Script
https://www.outbrain.com/tracking.min.js
http/1.1
1676.4579999726
2052.3409999441
6656
26810
200
application/javascript
Script
https://www.clarity.ms/tag/41ls2d51jb
h2
1678.6660000216
1877.1529999794
1081
540
200
application/x-javascript
Script
https://i.kissmetrics.com/i.js
http/1.1
1704.2310000397
1837.406000006
321
39
200
application/x-javascript
Script
https://scripts.kissmetrics.com/789c08a013da3c28146d21b31603af344e16f6ef.2.js
http/1.1
1704.6130000381
1808.9789999649
12964
30906
200
application/x-javascript
Script
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1051255499/?random=1630172111903&cv=9&fst=1630172111903&num=1&guid=ON&resp=GooglemKTybQhCsO&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg8p0&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.outbrain.com%2F&tiba=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
h2
1716.425999999
1725.0230000354
1942
1614
200
text/javascript
Script
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1051255499/?random=1630172111915&cv=9&fst=1630172111915&num=1&label=v2-BCMng8AYQy8Wj9QM&guid=ON&resp=GooglemKTybQhCsO&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg8p0&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.outbrain.com%2F&tiba=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
h2
1726.4779999387
1755.307000014
2155
1671
200
text/javascript
Script
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/962993172/?random=1630172111921&cv=9&fst=1630172111921&num=1&guid=ON&resp=GooglemKTybQhCsO&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg8p0&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.outbrain.com%2F&tiba=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
h2
1732.9169999575
1757.386000012
2108
1612
200
text/javascript
Script
https://googleads.g.doubleclick.net/pagead/viewthroughconversion/970689397/?random=1630172111927&cv=9&fst=1630172111927&num=1&guid=ON&resp=GooglemKTybQhCsO&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg8p0&sendb=1&ig=1&frm=0&url=https%3A%2F%2Fwww.outbrain.com%2F&tiba=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&hn=www.googleadservices.com&async=1&rfmt=3&fmt=4
h2
1738.4489999386
1760.5360000161
2109
1613
200
text/javascript
Script
https://www.google-analytics.com/j/collect?v=1&_v=j93&a=1178410495&t=pageview&_s=1&dl=https%3A%2F%2Fwww.outbrain.com%2F&ul=en-us&de=UTF-8&dt=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAEADQAAAAC~&jid=1342647773&gjid=1735909090&cid=1244624610.1630172112&tid=UA-71823982-1&_gid=1939154393.1630172112&_r=1&gtm=2wg8p0MNMBTC&z=1818039731
h2
1760.9129999764
1765.0889999932
642
2
200
text/plain
XHR
https://www.google-analytics.com/gtm/js?id=GTM-P2SRDVV&t=gtm9&cid=1244624610.1630172112
h2
1771.0799999768
1828.4800000256
44138
116228
200
application/javascript
Script
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j93&tid=UA-71823982-1&cid=1244624610.1630172112&jid=1342647773&gjid=1735909090&_gid=1939154393.1630172112&_u=YEBAAEACQAAAAC~&z=1817872821
h2
1790.8019999741
1794.7749999585
715
2
200
text/plain
XHR
https://analytics.google.com/g/collect?v=2&tid=G-NTFSE0FZ9Y&gtm=2oe8p0&_p=1178410495&sr=360x640&_gaz=1&ul=en-us&cid=1244624610.1630172112&_s=1&dl=https%3A%2F%2Fwww.outbrain.com%2F&dt=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&sid=1630172111&sct=1&seg=0&en=page_view&_fv=2&_ss=1
1818.8350000419
1828.9469999727
0
0
-1
Ping
https://stats.g.doubleclick.net/g/collect?v=2&tid=G-NTFSE0FZ9Y&cid=1244624610.1630172112&gtm=2oe8p0&aip=1
1819.4799999474
1829.190999968
0
0
-1
Ping
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j93&tid=UA-71823982-1&cid=1244624610.1630172112&jid=1342647773&_u=YEBAAEACQAAAAC~&z=572477778
h2
1827.6479999768
1835.2100000484
700
42
200
image/gif
Image
https://www.google.com/pagead/1p-user-list/1051255499/?random=1630172111903&cv=9&fst=1630170000000&num=1&guid=ON&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg8p0&sendb=1&frm=0&url=https%3A%2F%2Fwww.outbrain.com%2F&tiba=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&async=1&fmt=3&is_vtc=1&random=3352868948&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y
h2
1832.6050000032
1843.4030000353
763
42
200
image/gif
Image
https://www.google.com/pagead/1p-user-list/1051255499/?random=1630172111915&cv=9&fst=1630170000000&num=1&label=v2-BCMng8AYQy8Wj9QM&guid=ON&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg8p0&sendb=1&frm=0&url=https%3A%2F%2Fwww.outbrain.com%2F&tiba=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&async=1&fmt=3&is_vtc=1&random=1418257236&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y
h2
1834.3159999931
1844.9679999612
763
42
200
image/gif
Image
https://www.google.com/pagead/1p-user-list/962993172/?random=1630172111921&cv=9&fst=1630170000000&num=1&guid=ON&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2wg8p0&sendb=1&frm=0&url=https%3A%2F%2Fwww.outbrain.com%2F&tiba=Outbrain%20-%20Recommendation%20Platform%20Powered%20by%20Native%20Ads&async=1&fmt=3&is_vtc=1&random=941055512&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y
h2
1836.4349999465
1860.2859999519
763
42
200
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1142.272
11.566
1155.039
5.736
1161.581
14.518
1177.041
7.135
1245.728
28.286
1274.083
22.954
1318.292
13.927
1342.884
6.581
1350.681
69.458
1442.784
47.651
1490.847
6.05
1502.369
9.421
1511.808
13.418
1525.24
8.623
1533.882
6.445
1540.344
6.9
1554.643
11.757
1595.775
15.309
1643.698
68.562
1724.144
8.468
1732.627
10.36
1743.001
6.472
1749.486
5.342
1754.975
32.809
1787.799
7.344
1796.658
5.779
1807.358
32.764
1856.922
18.071
1875.064
5.42
1887.247
8.048
1899.859
15.198
1991.193
5.194
2003.134
45.142
2061.883
6.663
2069.952
5.556
2117.629
12.816
2257.164
5.486
2520.874
5.791
2568.075
9.217
3695.856
10.465
4695.408
13.828
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

Speed Index — 4.8 s
The time taken for the page contents to be visibly populated.

Other

First Meaningful Paint — 3.5 s
The time taken for the primary content of the page to be rendered.

Opportunities

Preload Largest Contentful Paint image — Potential savings of 330 ms
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.outbrain.com/images/pages/home/video-hero-bg-mobile.webp
330

Diagnostics

Serve static assets with an efficient cache policy — 14 resources found
Outbrain.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://geolocation.onetrust.com/cookieconsentpub/v1/geo/location
0
521
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0
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https://tr.outbrain.com/cachedClickId?marketerId=004e6e2a8dddb574d007a0de6dfc517063,00c8f9e47f3276f93622bf0fc68f3902e8000e82d9fd79b774dfc2addc8ab340a83b
0
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0
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https://scripts.kissmetrics.com/789c08a013da3c28146d21b31603af344e16f6ef.2.js
60000
12964
https://amplify.outbrain.com/cp/obtp.js
1200000
3512
https://www.google-analytics.com/analytics.js
7200000
20399
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
14400000
7309
https://snap.licdn.com/li.lms-analytics/insight.min.js
48997000
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https://www.clarity.ms/eus2-b/s/0.6.22/clarity.js
86400000
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https://d2zah9y47r7bi2.cloudfront.net/releases/current/tracker.js
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https://p.typekit.net/p.css?s=1&k=wie7ypn&ht=tk&f=24539.24543.24547.24549&a=2460377&app=typekit&e=css
604800000
317
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
691200000
86865
https://i.kissmetrics.com/i.js
2592000000
321
Reduce JavaScript execution time — 1.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.googletagmanager.com/gtm.js?id=GTM-MNMBTC
681.028
614.828
44.36
https://www.outbrain.com/
541.004
17.296
6.92
Unattributable
441.42
13.256
0.636
https://www.outbrain.com/script.js?version=d8bfe7827d4e
351.356
202.324
21.304
https://www.clarity.ms/eus2-b/s/0.6.22/clarity.js
266.424
239.48
7.388
https://www.google-analytics.com/analytics.js
177.66
142.456
25.176
https://www.googletagmanager.com/gtag/js?id=G-NTFSE0FZ9Y&l=dataLayer&cx=c
136.96
113.432
18.596
https://www.google-analytics.com/gtm/js?id=GTM-P2SRDVV&t=gtm9&cid=1244624610.1630172112
93.704
77.976
11.944
https://www.outbrain.com/tracking.min.js
89.012
64.184
6.024
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
86.324
39.576
28.552
https://scripts.kissmetrics.com/789c08a013da3c28146d21b31603af344e16f6ef.2.js
84.3
76.16
4.216
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
66.596
53.928
6.252
https://www.googleadservices.com/pagead/conversion_async.js
53.332
20.58
27.864
Minimize main-thread work — 3.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1773.856
Other
671.22799999999
Style & Layout
340.536
Script Parsing & Compilation
237.552
Rendering
103.7
Parse HTML & CSS
93.472
Garbage Collection
22.92

Metrics

First Contentful Paint — 3.5 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 7.2 s
The timing of the largest text or image that is painted.
Time to Interactive — 10.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 680 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 270 ms
Users could experience a delay when interacting with the page.
First Contentful Paint (3G) — 6750 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Reduce unused JavaScript — Potential savings of 150 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.outbrain.com/script.js?version=d8bfe7827d4e
78739
53181
https://cdn.cookielaw.org/scripttemplates/6.17.0/otBannerSdk.js
86865
47061
https://www.google-analytics.com/gtm/js?id=GTM-P2SRDVV&t=gtm9&cid=1244624610.1630172112
44138
27324
https://www.googletagmanager.com/gtag/js?id=G-NTFSE0FZ9Y&l=dataLayer&cx=c
52601
26479
Reduce initial server response time — Root document took 1,000 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.outbrain.com/
995.16
Avoid multiple page redirects — Potential savings of 1,260 ms
Redirects can cause additional delays before the page can begin loading. Outbrain.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://outbrain.com/
630
http://www.outbrain.com/
630
https://www.outbrain.com/
0

Diagnostics

Reduce the impact of third-party code — Third-party code blocked the main thread for 370 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
134678
275.652
67051
79.756
13285
15.064
425258
0
110363
0
23861
0
9446
0
4670
0
3752
0
1180
0
920
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
86

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of outbrain.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Outbrain.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that outbrain.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Modernizr
3.6.0
GreenSock JS
2.1.3
core-js
core-js-global@3.1.3
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://outbrain.com/
Allowed
http://www.outbrain.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 1 vulnerability detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
High
93

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for outbrain.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of outbrain.com on mobile screens.
Document uses legible font sizes — 91.43% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.footer .footer-bottom .footer-bottom-inner .copyright
5.12%
11px
.footer .footer-bottom .footer-bottom-inner ul.footer-links li a
3.20%
11px
p
0.25%
11px
91.43%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of outbrain.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of outbrain.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 192.82.210.254
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Outbrain, Inc.
Registration

Domain Registrant

Private Registration: Yes
Name: PERFECT PRIVACY, LLC
Organization: OUTBRAIN INC.
Country: US
City: Jacksonville
State: FL
Post Code: 32256
Email: cm56k7f58a4@networksolutionsprivateregistration.com
Phone: +1.5707088780
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Network Solutions, LLC 162.159.134.53
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 70/100
WOT Child Safety: 76/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: *.outbrain.com
Issued By: DigiCert TLS RSA SHA256 2020 CA1
Valid From: 3rd April, 2022
Valid To: 4th April, 2023
Subject: CN = *.outbrain.com
O = OUTBRAIN INC.
L = New York
S = US
Hash: abdc83eb
Issuer: CN = DigiCert TLS RSA SHA256 2020 CA1
O = DigiCert Inc
S = US
Version: 2
Serial Number: 4623576047322153026172210468398041859
Serial Number (Hex): 037A77E62D4171EC54F6E0BC5B400B03
Valid From: 3rd April, 2024
Valid To: 4th April, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:B7:6B:A2:EA:A8:AA:84:8C:79:EA:B4:DA:0F:98:B2:C5:95:76:B9:F4
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/DigiCertTLSRSASHA2562020CA1-4.crl

Full Name:
URI:http://crl4.digicert.com/DigiCertTLSRSASHA2562020CA1-4.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : AD:F7:BE:FA:7C:FF:10:C8:8B:9D:3D:9C:1E:3E:18:6A:
B4:67:29:5D:CF:B1:0C:24:CA:85:86:34:EB:DC:82:8A
Timestamp : Apr 3 00:10:48.975 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:D2:81:15:6E:77:E2:5D:3B:B3:31:7F:
C6:8F:3C:3B:56:D0:00:C5:1D:D8:10:B2:BC:47:EB:59:
CD:4A:61:64:0B:02:20:0F:97:C3:BC:87:5D:7E:79:AB:
3A:AF:1F:AD:E8:EF:C7:F9:BB:BC:9D:F3:18:A8:00:84:
13:30:02:06:01:E1:FB
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 35:CF:19:1B:BF:B1:6C:57:BF:0F:AD:4C:6D:42:CB:BB:
B6:27:20:26:51:EA:3F:E1:2A:EF:A8:03:C3:3B:D6:4C
Timestamp : Apr 3 00:10:48.972 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:BD:DE:6B:93:76:01:D2:45:F8:EB:9D:
D7:62:5C:E3:EA:D2:23:67:34:C3:D6:11:8C:A0:D0:78:
96:C9:3B:B6:B4:02:21:00:D4:51:0C:6F:7B:88:E4:67:
08:CF:FB:C3:F8:2D:8B:D4:E7:80:4A:4F:42:A6:61:2D:
F7:A9:FF:39:AC:93:27:52
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B3:73:77:07:E1:84:50:F8:63:86:D6:05:A9:DC:11:09:
4A:79:2D:B1:67:0C:0B:87:DC:F0:03:0E:79:36:A5:9A
Timestamp : Apr 3 00:10:49.016 2022 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:F6:9B:A1:5D:99:AD:65:77:46:19:D5:
06:ED:BD:B6:83:F8:81:8B:D9:97:A6:1F:36:A2:37:D4:
8C:64:3C:D4:E1:02:20:22:B3:4B:F5:E6:26:0E:03:3D:
25:DC:6B:DE:5B:27:4E:E8:BF:84:FE:C3:B4:FE:30:81:
2F:AF:8D:2D:75:E6:40
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:outbrain.com
DNS:*.outbrain.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html; charset=utf-8
Expires: 6th February, 2023
Cache-Control: max-age=0, no-cache, no-store
Date: 6th February, 2023
Content-Length: 56945
ETag: W/"de71-uww742vTfVZLWQ08AteZUaIeQzE"
Strict-Transport-Security: max-age=86400
Vary: Accept-Encoding
X-Frame-Options: SAMEORIGIN
X-Traceid: 95bd26e9d9b464bfb5d6818be8370636
Pragma: no-cache
Connection: keep-alive

Whois Lookup

Created: 9th August, 2004
Changed: 10th December, 2021
Expires: 9th August, 2023
Registrar: Network Solutions, LLC
Status: clientDeleteProhibited
clientTransferProhibited
serverDeleteProhibited
serverTransferProhibited
Nameservers: dns1.p07.nsone.net
dns2.p07.nsone.net
dns3.p07.nsone.net
dns4.p07.nsone.net
ns01.oblookup.com
ns02.oblookup.com
ns03.oblookup.com
ns04.oblookup.com
Owner Name: PERFECT PRIVACY, LLC
Owner Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Owner Post Code: 32256
Owner City: Jacksonville
Owner State: FL
Owner Country: US
Owner Phone: +1.5707088622
Owner Email: x655p76g3mr@networksolutionsprivateregistration.com
Admin Name: PERFECT PRIVACY, LLC
Admin Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Admin Post Code: 32256
Admin City: Jacksonville
Admin State: FL
Admin Country: US
Admin Phone: +1.5707088622
Admin Email: x655p76g3mr@networksolutionsprivateregistration.com
Tech Name: PERFECT PRIVACY, LLC
Tech Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Tech Post Code: 32256
Tech City: Jacksonville
Tech State: FL
Tech Country: US
Tech Phone: +1.5707088622
Tech Email: x655p76g3mr@networksolutionsprivateregistration.com
Full Whois: Domain Name: OUTBRAIN.COM
Registry Domain ID: 126858383_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2021-12-10T17:20:16Z
Creation Date: 2004-08-09T20:58:16Z
Registrar Registration Expiration Date: 2023-08-09T20:58:16Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Reseller:
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Registry Registrant ID:
Registrant Name: PERFECT PRIVACY, LLC
Registrant Organization:
Registrant Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Registrant City: Jacksonville
Registrant State/Province: FL
Registrant Postal Code: 32256
Registrant Country: US
Registrant Phone: +1.5707088622
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: x655p76g3mr@networksolutionsprivateregistration.com
Registry Admin ID:
Admin Name: PERFECT PRIVACY, LLC
Admin Organization:
Admin Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Admin City: Jacksonville
Admin State/Province: FL
Admin Postal Code: 32256
Admin Country: US
Admin Phone: +1.5707088622
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: x655p76g3mr@networksolutionsprivateregistration.com
Registry Tech ID:
Tech Name: PERFECT PRIVACY, LLC
Tech Organization:
Tech Street: 5335 Gate Parkway care of Network Solutions PO Box 459
Tech City: Jacksonville
Tech State/Province: FL
Tech Postal Code: 32256
Tech Country: US
Tech Phone: +1.5707088622
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: x655p76g3mr@networksolutionsprivateregistration.com
Name Server: NS01.OBLOOKUP.COM
Name Server: DNS1.P07.NSONE.NET
Name Server: NS02.OBLOOKUP.COM
Name Server: DNS2.P07.NSONE.NET
Name Server: NS03.OBLOOKUP.COM
Name Server: DNS3.P07.NSONE.NET
Name Server: NS04.OBLOOKUP.COM
Name Server: DNS4.P07.NSONE.NET
DNSSEC: unsigned
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8777228662
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-02-06T08:54:48Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en


This listing is a Network Solutions Private Registration. Mail
correspondence to this address must be sent via USPS Express Mail(TM) or
USPS Certified Mail(R); all other mail will not be processed. Be sure to
include the registrant's domain name in the address.

The data in Networksolutions.com's WHOIS database is provided to you by
Networksolutions.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Networksolutions.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Networksolutions.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Networksolutions.com.
Networksolutions.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.

Nameservers

Name IP Address
dns1.p07.nsone.net 198.51.44.7
dns2.p07.nsone.net 198.51.45.7
dns3.p07.nsone.net 198.51.44.71
dns4.p07.nsone.net 198.51.45.71
ns01.oblookup.com 104.225.40.1
ns02.oblookup.com 104.225.40.65
ns03.oblookup.com 104.225.40.129
ns04.oblookup.com 104.225.40.193
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